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Here are two ugly realities about security:

  1. Everyone is concerned with their level of security.
  2. 100% security is an impossibility.

If you can’t guarantee 100 percent security, then how can you get people to trust you? There are so many people you have to deal with: clients, vendors, employees, and partners. If you’re in security, all of them rely on you. Or at least they want to rely on you. How can you imbue confidence in what you’re doing and they’re doing?

At the 2013 RSA Conference in San Francisco, I asked attendees on the show floor what they do to instill confidence. Watch the video above and let me know if you feel confident with their answers.