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Years ago, when I was in channel enablement and training for an antivirus software manufacturer, I was occasionally asked by astute audiences how the stock price does after a zero day threat, a new botnet attack, or some other novel piece of malware.  It is an interesting piece of schadenfreude to consider who might benefit from such malfeasance, but there may be some truth to the zero-sum game economic theory in which a participant’s gain or loss is exactly balanced by the losses or gains of the other participant(s).

So, who gains from Sony’s recent breach?  I understand that the market price of credit card information is way down ($0.80 per card!), so it is probably not entirely to the benefit of the perpetrators.  And according to this press release from Sony, part of the remedy is to obtain a credit report, which is free from or by calling toll-free (877) 322-8228.

So, I am wondering…who might be an indirect beneficiary of this type of malicious activity?