This week I’ve been in London for two security shows: Infosecurity Europe and BsidesLondon. The two events are very different from each other, attracting not only different sponsors/vendors (in BsidesLondon there are sponsors; in Infosecurity there are vendors), but distinct audiences. For an organization like Tripwire, it’s good to be present at both types of events. Here’s why.
Infosecurity Europe is the largest infosec event in Europe, so we exhibit not only because that’s where a majority of the companies and decision makers meet, but also because that’s where the competition is. We get a lot of visibility and brand recognition by being present at the event.
We also get an opportunity to demonstrate new products and solutions and keep them abreast of new research we’ve done. This year we had Dwayne Melancon, Director of Products do a talk on The True Cost of Compliance.
This year I attended some very informative talks, and one especially interesting moderated by Wendy Nather of the analyst firm The 451 Group, covered how European organizations are making budgetary decisions based on security and risk.
Last year, that’s where I also got the opportunity to meet key influencers like Brian Honan.
The first one in London, and a member of the Security BSides conferences, BSides London is an un-conference if you will. The event is a community-driven gathering organized for and by information security community members. It’s very informal (Indian Chiefs, police officers as you can see in the picture to the left; bean bags as sitting arrangements in San Francisco; presentations by the pool in Vegas), but the presentations are very interesting. They range from very business-focused — “How NOT to get hired for a security job” by Stephen Bonner, to very technical — “Breaking, Entering and Pentesting” by Steve Lord.
Both presentations were not only stupendously entertaining, but rich with value. All presentations get submitted by the community members, and get voted by the attendees. The BSides events are free: free to attend, free to present, free to network.
At BSides I was speaking with a member of the press who told me: “I go to Infosecurity to set up all my meetings because everyone is there. I come to BSides to learn the real challenges the infosec community is having and to network in a very casual environment.”
Minding the Gap
As I stated at the beginning of this post, these two conferences have distinct audiences and built with different goals in mind. If you’re inclined to read more about the differences of both, my colleague Matt Hixson has done a wonderful job of summarizing the key points on this blogpost.
I once again had a fantastic time learning about European trends and challenges, meeting new people, getting to know better some familiar faces and building relationships.