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About Michelle Gunter

As the Head of Marketing for EMEA, Michelle is responsible for strategically developing and executing compelling marketing programmes to generate enthusiasm for
Tripwire across Europe and the Middle East. Supporting the company’s sales effort, this includes generating new leads through creative campaigns across all communications channels to drive positive messages and create a holistic understanding of the product amongst prospects and existing customers.

A proponent of a value-based approach to the discipline, she develops strategies that deliver ingenious campaigns with a narrative that encapsulates the heart of business and user problems alongside providing realistic and practical solutions.

Michelle has over 20 years’ experience in marketing, almost equally split between the IT and legal sectors. Prior to Tripwire she worked for LexisNexis across its product portfolio including ERP, case and matter management, business intelligence and of course, CRM. Previous roles saw her hold senior positions in Metastorm (now part of OpenText), Informatica Software and Informix Software (now part of IBM), among others.

Michelle Gunter has contributed 4 posts to The State of Security.