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"We hold an e-mail address for you which means we could be sending you personalised news, products and promotions. You've told us in the past you prefer not to receive these. If you'd like to reconsider, simply click the following link to start receiving our e-mails.”
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"Organisations can’t get around the law by sending direct marketing dressed up as legitimate updates. "When people opt out of direct marketing, organisations must stop sending it, no questions asked, until such time as the consumer gives their consent. They don’t get a chance to persuade people to change their minds."Moneysupermarket.com's fine will ultimately go to the Treasury's Consolidated Fund, for the ICO doesn't keep any of the monetary payments it receives. News of this penalty emerges less than a year after the Information Commissioner's Office ordered UK telecommunications provider TalkTalk to pay a record fine of £400,000 as a result of the massive data breach that compromised the personal information of 157,000 customers in 2015.